What We Do
We help growth-oriented home services companies with 5 to 50 techs dominate online in their local market. We provide the right digital strategy, tools and technical skills to unleash your company's potential.
How We Help You
If your marketing manager is overwhelmed with everything he should be doing, and underwhelmed with his ability to do it, let us help.
We are razor focused on what we call the 4 major pillars of today's digital marketing strategies: Search Marketing, Social Marketing, Reputation Marketing and Conversation Marketing.
Search Marketing: To win online, you need to show up online when and where consumers are searching for your products and services. Today, that means showing up on Google. And not just showing up, but showing up well.
Social Marketing: Facebook ads generate 22 billion clicks per year with a reach of 1.6 billion active monthly users. With 70% of US Facebook users accessing the site daily, Facebook is a marketing force to be reckoned with.
Reputation Marketing: The biggest ROI of any marketing effort is having happy customers telling others about how you solved their problem. In the era of mis-information and fake news, relationships and reputation are more important than ever. It's no longer the information age; its the reputation age.
Conversation Marketing: Not everyone who clicks on your ad is ready to buy at the moment. But they may be ready to buy a month from now or a year from now. Conversation marketing is about capturing leads and keeping the conversation interesting and informative as long as it takes to turn a lead into a customer. Engaging, automated follow-up through chatbots, email marketing, and texting is a key lever in enhancing the success of any marketing initiative.
Get Found on the Four Google Podiums
In many sport competitions, the only awarded competitors are the top three winners. Likewise with Google. A Google search results page has a few prized spots-- or podiums-- where it awards most of its traffic.
If you aren’t on one or more of these podiums for your relevant market, then you aren’t being found, and you’re loosing customers to your competitors.
Google has four podiums you can win traffic from:
- Local Service Ads,
- Google Ads,
- Google Local Pack, and
- Organic search results.
We are Google Search marketing masters, in the top 1% of Google Ad Partner providers. We mix up a special PROPRIETARY sauce of Google Ads, SEO, Google My Business, Google Reviews, and Google Maps Marketing that puts you on the Google Podium.
We Turn Strangers into Raving Fans
Humans like to do business with those they like and trust. Successful businesses need a process for building relationships and turning strangers into, ultimately, fans of your business.
Marketing professionals have named this process using jargon like lifecycle marketing, customer journey, customer lifecycle, buyer journey, lead lifecycle, lifecycle modeling, perfect customer lifecycle, inbound marketing, lifecycle campaigns, or sales and marketing funnels.
The concept is simple, though. It's a process of:
- Identifying and connecting with those whose problems you can help solve
- Building trust through conveying empathy and authority
- Offering a plan and solution to the customer’s problem
- Calling them to action through compelling offers
- Delighting customers with your products and services
- Giving customers the opportunity to tell the world they love you
Here’s the thing that separates the meh from the great: great companies understand that “marketing” isn’t a department or activities to generate leads. Marketing comprises the whole of the customer journey experience. It's the structured, repetitive method of turning strangers into fans.
Just like smart money managers use the power of compound interest to grow their investments, smart business owners use the power of Compound Customers™ to grow their businesses.
When you've got Lifecycle Marketing built into your business, then you've ACED it, by Attracting, Connecting, Engaging, and Delighting.
- Attract: Attract people who need your solutions with relevant content at the right time.
- Connect: Connect with those visitors by opening up a dialog in ways that keep the conversations going.
- Engage: Invite your leads to become customers by purchasing your core products and services.
- Delight: Meet your customer's expectations, then go beyond the mark by wow-ing them. Customers will buy more, stay with you longer, refer their friends and tell the world how great you are.
When you’ve ACED it, you’ve covered the basis of caring for your customers throughout their journey, from complete strangers to raving fans.
Skills and Capabilites We Use to Make it Happen
Search Engine Optimization
We are SEO masters. We know what it takes to show up organically on Google.
Allow the experts to help you with your Facebook paid advertising strategies.
We are 11-year battle-hardened veterans on the marketing automation landscape.
We're in the top 1% of all Google Ad Partner Providers. We help you get noticed with advanced targeting and high performance.
Story Narratives and Branding
We are avid StoryBrand gurus. We help you clarify your messaging so you can better connect with customers.
We help you architect your customer journey, building customer awareness from complete strangers to raving fans.
We know how to build and optimize websites that win customers.
Reviews & Reputation Management
We help you create authority in your community by building a great reputation.