ADvantage™

The most important local directory for business is Google My Business (GMB). We help verify and optimize your profile on GMB, including your profile and category, address, business hours, business description, Q&A section, and image optimization.

A Google My Business (GMB) Post shows in your GMB profile when someone searches for your business' name on Google or views your business' GMB profile on Google Maps. Posts expire after 7 days, so it's important to post weekly.

A citation is a mention of your business on a third-party website, like a local business directory, industry directory, or review site. We custom build standard, local and industry-specific citations. These strategies build high credibility and domain authority for your site.

We boost your website's authority and relevance with search engines by acquiring backlinks from high domain-authority websites. We include niche, deep and branded links, and we use 2nd tier linking strategies to earn higher credibility and domain authority.

We optimize your website to improve performance and usability for the visitor. Studies indicate 40% of people abandon a website that takes more than 3 seconds to load.ŧ We generally improve your website's speed by 100%-200%, which also enhances your authority and ranking with Google.

Content Delivery Network (CDN) distributes your content around the world so it's closer to your visitors, which speeds up your site. CloudFlare optimizes the delivery of your web pages so visitors get the fastest page load time & performance. Your content is distributed to different CloudFlare Data Centers around the U.S. (or world) for faster retrieval by visitors. CloudFlare also helps to block known dangerous threats and limit abusive Bots & Crawlers from wasting bandwidth & server resources. We personally configure the settings inside of CloudFlare for the best performance for your site and set up page rules for even further optimization.

We configure all assets to load securely over SSL, or Secure Socket Layer. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

We create a custom Google Site Microsite with optimized embeds, media and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation.

Designed to create a strong digital brand for your company, we create an interlinked fortress of up to 16 branded social profiles around your main site. These are high-quality profiles with pictures, logos, unique descriptions and seed content as appropriate. We optimize your profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts. We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.

Social signals can help validate a brand's increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, links, shares, etc. from a wide range of platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

We optimize your YouTube account for SEO, with YouTube Local Optimization, YouTube Local Video, and YouTube Local Post and Shares.

Thorough keyword research and analysis should be the foundation of any SEO campaign. Targeting the wrong keywords can bring the wrong traffic, giving you low conversions. You want to attract people who want what you have to offer. We pinpoint keywords and phrases that signal buying intent, giving you the best possible return on your investment. We use a variety of professional-grade keyword tools to build a bundle of the best keywords to target. We track keyword prominence and local relevance then report back to you how your keywords are affecting placement on search engines.

We will review your website and make specific recommendations to optimize existing pages for your target keywords. We make recommendations in title, description, keyword density, internal linking and rich snippet mark-up. We make edits to website copy to include targeted keywords. This service is for existing website copy. New copy creation is not included.

We help earn more relevant search engine traffic by installing technical SEO and best practice settings. These tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and Data Highlighter.

We perform advanced on-page optimization including optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and implement our TF-IDF action plan on one main targeted page.

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor's anchor text. Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing, we are equipped to begin our own optimization efforts.

We create relevant, compelling, consistent content that builds domain authority. Our blog posts range between 500-1500 words and are thoroughly optimized to target longtail and buyer intent keywords. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand's social profiles. Consistent blog posts help continue to capture long-tail keywords, internal linking opportunities, and adds to the site's total number of indexed pages.

We write quality news releases and distribute them to over 450 news and media outlets, including CBS, Fox, ABC, CW, NBC-affiliated broadcasting websites, Associated Press journalists, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times, and Google News. Creating authority brand links and mentions is a great way to launch a campaign. Consistent press releases ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements.